• Lara Austin


What are your business goals?

Do you have them written down?

How often do you revisit and revise?

Most of the time I am talking with business owners who are BUSY. They are doing ALL the things after all, and have formed routines and habits, and eventually, start to run their business on autopilot. Autopilot is not always a bad thing, but when you start to operate just because it’s how and what you’ve always done, it may be a time to step back and ask yourself these questions:

What does success mean to me? 


Break your goals down to daily, weekly, monthly, quarterly, annual, next 5 years – GOALS. 

If you don’t know where you’re going, how do you know when you’ve arrived? Same with success, if you don’t define it, how will you ever know if you’ve been successful? By defining success, you can now identify when you fall short of success and adjust your plan accordingly. Face it, we won’t always be successful, but if you don’t know what success even means to you, you’ll never know if you succeed or failed.

Often with goals, it’s important to have a vision for your business. A clear picture of where you want your business to be in the future. Goals and vision to me blend. You want to make sure your goals are getting you to your vision. 

Take some time and visualize what you want your business to be in the next year, 3 years, 10 years. Break that down into achievable and measurable goals.  By achievable, I mean realistic. Don’t make a goal you know you’ll never meet. And measurable just means put numbers to it - dollars, dates - things you can measure. 

For example, let’s say next year I want to make $100,000 in sales. My measurements are $100k by 12/31/20.  I may decide in order to hit the $100K Sales goal, this translates to another goal/action of booking 3 sales calls every month. In order to hit 3 sales calls a month, I need to spend 1 hour a day networking online and 2 hours a week at in-person networking events. 

In my Time Bank, which is my calendar, I block out time in my weekly schedule to network online and in person.

See how that all comes together? Plan your work, work your plan and your plan will work. A vital part of the plan is to visualize the future, define your success, set your goals, and create your plan. 

What action steps are you going to implement to make sure you’re doing what needs to be done to meet your goals?

Your plan is how you operate your daily business. Take your current to-do list and see how it lines up with your goals. Maybe you're not far off the mark or maybe it’s time to make some serious changes.

I LOVE working with my clients to help flush out and achieve their goals! Sometimes visualizing or coming up with goals can be difficult on your own. If this is you, make sure you’re working with a coach, online business manager or someone similar to help you bounce ideas and figure it out. Reach out to me today to schedule a free 30-minute call.

Thanks for reading.


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